2010/06/30

- Positioning


This graph indicates the view point of clients toward positioning of Wacoal that positioning of Wacoal is mid-to-high-end that consisting of price and design. Wacoal has the capabilities to develop attractive meticulously designed products with high-value-added functionality. Moreover, Wacoal has own highlight that has difference from other lingerie brand by Wacoal emphasized in colorful, fantastic design and the important thing is quality that Wacoal still preserve since early until present. Nowadays, almost women believe in Wacoal and Wacoal is the first brand in their mind.

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