Letter of invitatons for professional comments

Dear All lovely partners

Welcome everyone to Wacoal Brand. I’m Wacoal Brand Manager (Thai Wacoal Public Company Limited). The first thing that I will say that is I’m so glad to joint venture with every partner. I hope all of you know Wacoal product that the company has Ladies’ lingerie is main product. Besides, Wacoal has other product that is ladies’ outerwear and childrenwear.

If mention about underwear, I believe all of you will think of Wacoal because Wacoal is the first-class of underwear in Thailand.

This is appropriate time that all of you can suggest my blog about color, font, size, style, etc. Please! Feel free about your comment in my blog.

Yours Sincerely,
Miss Montira MONGKOLSOOT
Wacoal Brand Manager

+++ Why this brand?

We believe almost women want to be perfect person who have both inside and outside beauty that is mental beauty and physical beauty. Mental beauty can implant since childhood. On the other hand physical beauty can’t establish but women can select to consume beauty product.

Nowadays, almost women worry about their physical more than the past because they think if they have perfect shape, that mean they have victory than half. Besides, women have to face venereal diseases especially Breast cancer that women has high risk. Breast cancer is diseases that all of women don’t want to be and it is difficult to be if all of women in society know the way to take care oneself. Selecting women’s lingerie is one way for women that can help them to avoid Breast cancer.

Wacoal is leader of women’s lingerie that it has quality and appropriate with chest of women. We're sure Wacoal can respond desire of all women in society because Wacoal was designed for especially women. Moreover, soft of sponge and steel’s lingerie can help women have perfect chest and reduce risk to be Brest cancer tendency.
We want to all of women have perfect chest. Then, we recommend Wacoal and these women don’t worry about physical and Brest cancer if wear Wacoal now.

+++ Company background

Thai Wacoal Public Company Limited was established on October 1st, 1970 that joint venture between Thailand’s Saha Group of Companies and Wacoal Corp. of Japan where was a center of R&D and business development. Moreover, Wacoal Corp. set up operation in Europe, American and Asia.

During early period, the company was located at Soi Watdokmai, Sathupradith Road that was the first company to be engaged in industrial production of ladies’ lingerie products in Thailand. In 1976, the company expanded production by setting up new production plant at Bangklo that was the location of the company’s head office today.

The company had 4 new branches that is SR.W. Garment Co., Ltd. in Chonburi in 1984, Wacoal Lamphun Co., Ltd. in Lampoon, Wacoal Kabinburi Co., Ltd. and Pattaya Kabinburi Co., Ltd. in Prachinburi in 1993.

http://www.wacoal.co.th/corporate/About_us/about_us_main_en.asp

+++ Product Strategy

Wacoal is the manufacturer of finished garment products that consist of ladies’ lingerie, ladies’ outerwear, and childrenwear products with main product category being ladies’ lingerie. As a result we can’t describe all of Wacoal product, so we will emphasize in ladies’ lingerie.

- Product line & Logo

+ Product line

"Wacoal" lingerie products have been the products taking care of Thai women over each stage of their lives, serving as their companion alongside their every activity. Now we would like to show some style of each stage consist of teenage, young and middle age. For example:


Teenage: Wacoal Campus: Cheerful, Bright, Confident with Anti-bacteria

Wacoal Campus manufacture from Anti-bacteria fiber that help to protect bra from microbe and anti bacteria growth as a result teenage get freshmen all day.





Young: Wacoal Ping, Wacoal Chic’n bra, Wacoal Sexy 3D

Wacoal Ping: New collection for young ladies that was manufactured for respond of ladies who love in comfort and don’t cramp when they wear. Wacoal Ping use hiding steel inside sponge innovation with cute design.

Wacoal Chic’n bra: Brassiere in mix & match style with fantastic design allowing brassiere to be worn as apparel item.

Wacoal Sexy 3D: Dimension: plump chest with 3D cutting
Design: luxurious with lace Dual Tone
Desirable: fiery all fashion
To show more attractive chest with new innovation and sexy design is highlight of Wacoal Sexy D.

Middle age: Wacoal Gold

Wacoal Gold is lingerie collection for health and easy wearing comfort, applying special design and production technique concealing seams and connecting lines, together with the selection of special fabric providing moisturizing effect on the skin.

+ Logo

This is the blossoming flower that is the symbol of Wacoal. This symbol represent company’s continuous growth and success, while designating pink and red-wine as official colors for the company logo.

- Target group

Wacoal focus on group of women who are over 13 years and these women group must have enough money to purchase lingerie because the price of ladies’ lingerie is rather expensive about 550 baht up. Moreover, they still love in new style that is sexy, and pretty. Besides, they still love in color, soft, luxurious and the important thing is taking care in health.

- Branding

Today Wacoal is established on the world’s principal markets and Wacoal is one of the leading international groups in women's lingerie that the Wacoal brand combines beauty, quality, innovation and perfect fit. All of factors create brand value for Wacoal. When we mention Wacoal, we aren’t only mention of women underwear but also mention of value that it’s invisible thing inside Wacoal that are health, fit, sexy, pretty, luxurious, modern, color, quality. All of things Wacoal clients hope to get it that they can’t touch but can absorb.